At Elaf, we started with a question many believed had no answer: Can modesty and fashion truly coexist?

Our answer was simple — yes, it can.

Founded by two niqabi sisters, Elaf was born from a personal struggle. The market was filled with see-through fabrics, short lengths, and designs that felt neither modest nor stylish. Finding clothing that was fully covered, comfortable, and fashionable felt almost impossible.

So we chose to create what was missing. Elaf exists to redefine modest fashion by proving that it does not have to be boring, outdated, or limiting. Every piece is thoughtfully designed with intention — focusing on coverage, comfort, and timeless style.